Unique branding and illustration project for the knead baking company in Capitan Cook, Hawaii.
During my time at the co-op I’ve designed in-store signage as well as taken a part in the redesign of in-store messaging. While the majority of the customer experience redesign work is still being tested, here are some designs that helped influence the strategy and rebrand that will roll out to the entire fleet in 2020.
Handmade in San Francisco, Dottie Bean pays tribute to retro fashion of the 60’s and 70’s. Something your ultra chic grandmother would wear. A vivid blend of east coast heritage and west coast lifestyle.
Logo and portfolio rebrand for the very talented Photographer and creative, Lauri Levenfeld. This portfolio is optimized to display the clients personal style without overpowering her beautiful photography work. Designed with industry professionals in mind, the site displays stunningly at all sizes and allows the user to navigate each area of the portfolio with ease.
A small branding and web passion project for a pastry chef friend of mine (on a tight budget) for her new 1950's, Americana inspired general store and catering company.
This site is no longer live but was such a pleasure to create!
The Project For Girls is a sub-site to The Project For Women. Like TPFW, TPFG is a lifestyle and inspiration blog that fosters a community of girls to inspire, teach, share and network. A place to share struggles and strengths. The Project For Girls site and logo convey themes of whimsy, positivity, fun, and imperfection.
The design lover's curated marketplace for the best vintage and used furniture, decor and art.
During a brief contract as a Environmental designer for The Rack, I produced and illustrated to scale floor plans and elevation drawings, created mood boards and prototype mock ups of in store design elements, and developed detailed construction documents for General Contractor installation manuals for new stores up to 60,000 square feet. Some of the work I did during my time at Nordstrom is still in process today (NYC opening this spring) and the most recent of which opened late last year in Toronto BC.
The Project for Women, lifestyle and inspiration blog, is a community of women, professionals and burgeoning talents that inspire, teach, share and network. The intent of this project was to create an open forum: a place where women, of all ages, can be inspired and contribute to site content. An online community space that features the stories of joy, hardship, and courage along with stunning photography, encouraging users to get involved and interact with the site.
See the live site: www.theprojectforwomen.com
Large scale marine watercolor compilation illustrations. Il Polipo is currently for sale on minted.com .
On a 3 month trip in South East Asia, I found myself with very few postcard option that spoke to my experiences while traveling so, I decided to paint and send my own. It saves me a little money and has helped document memories of my trip but most of all It has felt good to send one of a kind little art pieces to friends, family, and loved ones — a tradition I will continue as I travel.